Danimals Introduces New Super Danimals to Help Support Kids’ Immune Systems*

Danone North America research found parents want immune health support from their kids’ yogurt




White Plains, NY (June 17, 2020) – After more than a year of development and research, Danimals®, the number one kids’ brand in the yogurt aisle, has launched Super Danimals, a new, delicious low-fat yogurt created to help support the immune system.* Super Danimals joins Danimals’ robust line of kid-friendly, nutritious dairy snacks. The product will be available at grocery stores and retailers nationwide in three flavors, Cherry Vanilla, Blueberry, and Strawberry, beginning this month.

Super Danimals was developed after over a year of consumer research and product development, which revealed a priority for parents is to find products that can support children’s immune systems, but until now, options in the kids’ yogurt aisle have been limited. As a category innovator known for delivering flavors kids love and nutrients parents want, the brand created Super Danimals, featuring probiotics, vitamins C and D to help support children’s immune systems.*

“Based on our research, we know children’s health is always on parents’ minds, and families are exploring new ways to help support their children’s immune systems* with the snacks they buy,” said Kristie Leigh, RD, senior manager of scientific affairs, Danone North America. “By regularly adding Super Danimals to a balanced diet and healthy lifestyle, parents can feel good about helping support their children’s immune systems with a tasty snack their kids love.”

This kid-friendly snack features billions of probiotics in every cup, as well as a good source of Vitamins C and D. With no artificial preservative ingredients and no colors or flavors from artificial sources, Super Danimals is a great choice for any parent who wants to give their kids a delicious snack while helping support their immune systems.*

“As the industry leader in children’s yogurt, we’re always innovating to meet the needs of parents and their families,” said Pedro Silveira, president of yogurt, Danone North America. “We know probiotics better than anyone, putting us in the unique position to launch an immune system-supporting yogurt just for kids.”

Super Danimals will be available nationwide in packs of six four-ounce cups in three delicious flavors: Cherry Vanilla, Blueberry and Strawberry.

Visit Danimals.com for more information, and connect with Danimals on Facebook at Facebook.com/Danimals.

*When consumed regularly as part of a balanced diet and healthy lifestyle

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About Danimals

Danimals is the number one kids’ brand in the yogurt aisle, offering delicious and nutritious yogurts and dairy drinks both parents and kids love. These products include low-fat yogurts, nonfat yogurts, dairy smoothies and more. Danimals’ promise to parents is to provide nutritious yogurts and dairy drinks with a good source of calcium and Vitamin D in each serving, no colors or flavors from artificial sources, no high fructose corn syrup, and Non-GMO Project Verified options. To learn more, visit Danimals.com.


About Danone North America
Danone North America is a purpose-driven company with a portfolio of dairy and plant-based foods. As the world’s largest Certified B Corporation®, Danone North America is committed to the creation of both economic and social value, while nurturing natural ecosystems through sustainable agriculture. Our portfolio of brands includes: Activia®, DanActive®, Danimals®, Dannon®, Good Plants™, Horizon Organic®, International Delight®, Light + Fit®, Oikos®, Silk®, So Delicious® Dairy Free, STōK®, Two Good®, Vega®, Wallaby® Organic and YoCrunch®. With more than 6,000 employees and 13 production locations across the U.S., our mission is to bring health through food to as many people as possible. For more information, visit www.yuezhongdemy.cn . For more information on Danone North America’s B Corp™ status, visit: http://bcorporation.net/directory/danone-north-america.


Media Contact:
Alessandra Simkin
Danone North America
914-259-0263
Alessandra.Simkin@danone.com