International Delight® Launches Marshmallows Into the Atmosphere With “First PEEPS® in Space” Diorama

The out-of-this-world diorama will appear at America’s most competitive PEEPS® art show, following the launch of the first PEEPS-flavored coffee creamer.

Broomfield, Colo. – [April 9, 2019] – To celebrate the launch of International Delight PEEPS® Flavored Creamer, International Delight® is “launching” a PEEPS®-filled diorama worthy of intergalactic acclaim, dubbed “First PEEPS® in Space.” The 4-foot-by-4-foot, 150-pound diorama is made of more than 1,000 individual PEEPS®, including several hidden “Easter eggs” inspired by the biggest stories and newsmakers working in space travel and exploration. The PEEPS® diorama features PEEPS® traveling around in an International Delight® space shuttle, drinking from a space station coffeehouse and sunbathing in space.

From April 12 to 23, the diorama will appear at one of America’s most competitive annual PEEPS® art competitions, the Carroll County Arts Council PEEPshow in Westminster, Md. The Carroll County Arts Council PEEPshow is one of the first PEEPS® in-person art exhibitions and was founded in 2008. The art show began as a response to make consumers’ handmade PEEPS® art more visible to the general public. Since its founding, entries have gone viral and helped expand the avid PEEPS® fan base.

“‘First PEEPS® in Space’ is a celebration of the way space is inspiring boundless imagination in 2019, just as it did 50 years ago when Neil Armstrong became the first human to walk on the moon,” said Lauren Start, senior brand manager for International Delight®. “There’s no better way to celebrate the new International Delight PEEPS® Flavored Creamer with our biggest fans.”

International Delight’s latest creamer features the iconic flavor of America’s most beloved spring treats, PEEPS®, adding some PEEPSONALITY® to the already sweet lineup of more than 20 International Delight® creamers. International Delight PEEPS® Flavored Creamer is available in grocery and mass-market retailers nationwide for a suggested retail cost of $3.79.

About International Delight®
International Delight® was launched in 1987 and was the first flavored, liquid, non-dairy creamer on the market. There’s an art to the perfect cup, and we celebrate a masterpiece of flavor fantasy every single time. We’re flavor crazy and black coffee just does not exist in our universe. Never has, never will. International Delight® Iced Coffee and creamers are available at grocery, convenience stores, mass merchandisers and food service outlets across the country. For more information, visit www.InternationalDelight.com.

About Danone North America
International Delight® is made by Danone North America, a Certified B Corporation business unit of Danone, which operates in the U.S. from headquarter offices in White Plains, NY and Broomfield, CO. Danone North America was formed as a Public Benefit Corporation in 2017 to nourish people, communities and the world through its diverse portfolio of healthful dairy- and plant-based products, coffee creamers, and beverages. Its portfolio of brands includes: Activia®, DanActive®, Danimals®, Dannon®, Danonino®, Danone®, Earthbound Farm®, Horizon Organic® premium dairy products, International Delight® coffee creamers and iced coffee, Light & Fit®, Oikos® Greek yogurt, Silk®plant-based foods and beverages, So Delicious® Dairy Free, Vega® and Wallaby® Organic. The mission of the Company is to bring health through food to as many people as possible. For more information, please visit yuezhongdemy.cn .

About Just Born Quality Confections
Just Born Quality Confections is a third-generation family-owned company that has grown into the 10th largest candy company* in the U.S. Just Born is the maker of some of America’s most beloved and iconic brands – PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG’S® PEANUT CHEWS®. In 1923, the founder, Sam Born, opened a small candy-making and retail store in Brooklyn, New York, where he marketed the freshness of his daily-made candy with a sign that declared, “Just Born.” Together with Born’s brothers-in-law, Irv and Jack Shaffer, the company thrived in spite of the economic depression of the 1930s and, in 1932, moved its operations to Bethlehem, PA, which is still home to their iconic candy brands. All Just Born candies are proudly made in the U.S.A. For more information, please visit www.justborn.com (and see the breadth of candy and high-quality branded items at www.peepsandcompany.com) Follow us: facebook.com/JustBornInc, twitter.com/JustBornInc.

*Source: IRI Market Advantage, Total US MULO + Convenience, Latest 52 Weeks Ending 12/30/2018

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MEDIA CONTACTS:
Alessandra Simkin
Danone North America
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Mattie Tietz
ICF Next
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