International Delight® Kicks Off Military Appreciation Month By Announcing Partnership With Pets for Vets®
Broomfield, CO – [May 1, 2019] – In honor of Military Appreciation Month, International Delight has committed $150,000 to support the national organization Pets for Vets. The creamer brand also launched S’mores, a new limited-edition flavor, which features the Pets for Vets pawprint logo on every bottle. This debuts as part of the brand’s limited-edition, Americana-themed summer collection. International Delight developed this summer collection to encourage its fans to support this cause dedicated to hugs and companionship.
International Delight values Pets for Vets’ mission to help shelter animals find loving forever homes with veterans. This contribution is anticipated to cover the cost of a number of initiatives, including:
- 30 veteran and pet matches
- Continued education for Pets for Vets trainers
- Medicine and preventative supplies for matches
“The opportunity to match veterans with a new companion and give pets in need loving homes struck a chord with us and we knew from our first conversation that we had to get involved,” said Jessica Strouse, senior associate brand manager for International Delight. “We are proud to support the Pets for Vets team with a contribution, and also to have the opportunity to use our beloved brand to raise awareness for their efforts with the addition of their symbol to our latest launch — International Delight S’mores Creamer.”
More than 6 million pets enter shelters in the United States each year, and 20% of returning military veterans suffer from post-traumatic stress disorder (PTSD). Pets for Vets uses the powerful bond between humans and animals to help both by pairing them together.
“We’re incredibly thankful for this support that will help us reach more veterans and shelter animals than ever before, and we’re thrilled this partnership goes beyond just a contribution thanks to International Delight’s dedication to raising awareness of our efforts,” said Clarissa Black, founder of Pets for Vets. “Since we began in 2009, we’ve been fortunate to do a lot of great work and working with International Delight will help us do even more.”
Celebrating summertime, the contributions of veterans and love for pets, the full Americana-themed collection features red, white and blue packaging across the brand’s French Vanilla and Cold Stone® Sweet Cream varieties, as well as the new S’mores variety. Bringing a campfire to your coffee cup, International Delight S’mores Creamer combines the chocolate, graham cracker and marshmallow flavors of the nostalgic summertime treat.
The full Americana-themed collection is available in grocery and mass-market retailers nationwide for a suggested retail price of $3.79. For more information on Pets for Vets, including how to get involved in a nearby chapter, head to petsforvets.com.
About International Delight®:
International Delight® was launched in 1987 and was the first flavored, liquid, non-dairy creamer on the market. There’s an art to the perfect cup, and we celebrate a masterpiece of flavor fantasy every single time. We’re flavor crazy and black coffee just does not exist in our universe. Never has, never will. International Delight® Iced Coffee and creamers are available at grocery, convenience stores, mass merchandisers and food service outlets across the country. For more information, visit www.InternationalDelight.com.
About Danone North America:
International Delight® is made by Danone North America, a Certified B Corporation® business unit of Danone that operates in the U.S. from headquarter offices in White Plains, NY and Broomfield, CO. Danone North America was formed as a Public Benefit Corporation in 2017 to nourish people, communities and the world through its diverse portfolio of healthful dairy- and plant-based products, coffee creamers and beverages. Its portfolio of brands includes: Activia®, DanActive®, Danimals®, Dannon®, Danonino®, Horizon Organic®, International Delight®, Light & Fit®, Oikos®, Silk®, So Delicious Dairy Free®, STōK®, Two Good™, Vega®, Wallaby Organic® and YoCrunch®. The mission of Danone North America and that of Danone worldwide is to bring health through food to as many people as possible. For more information, please visit yuezhongdemy.cn . To find more information on Danone North America’s B Corp™ status, visit: http://bcorporation.net/directory/danone-north-america.
About Pets for Vets:
Headquartered in Wilmington, North Carolina, Pets for Vets, Inc. is a 501(c)(3) nonprofit corporation with chapters in more than 20 states and the District of Columbia. Pets for Vets® helps heal the emotional wounds of military Veterans by using the power of the human-animal bond to provide a second chance for shelter animals that are rescued, trained and paired with American Veterans who could benefit from a companion animal. To learn more go to www.petsforvets.com.
# # #
**MEDIA ASSETS AVAILABLE**
Danone North America