Danone North America Announces the Yogurt Innovation of the Decade and Unveils New Innovations to Kick Off the ‘20s

Based on total sales, Light & Fit Greek earned the top spot as the best-selling yogurt innovation launched between 2010 and 2019.

White Plains, NY (December 13, 2019) – During the course of the past decade, the American yogurt category has grown to approximately $8 billion. Danone North America, America’s largest maker of dairy yogurts and plant-based yogurt alternatives, conducted a review of total dollar sales for all the innovations launched across the entire yogurt category between 2010 and 2019 and Light & Fit Greek earned the top spot as the best-selling yogurt innovation of the decade. 1, 2,* To celebrate this exciting achievement, the company convened media and influencers last night to unveil an exciting portfolio of yogurt innovations to kick off the next decade, celebrate the company’s 100-year history of yogurt making and formally introduce Pedro Silveira, the company’s new president of yogurt. Additionally, for every person in attendance at the event, Danone North America will make a donation enabling City Harvest to rescue and deliver 100 pounds of food for New York City residents in need.

“From smartphones to influencers, momentous changes have moved American culture during the 2010s. And in supermarkets one place where culture has changed forever is the yogurt aisle,” said Pedro Silveira, President, Yogurt at Danone North America. “Today, Danone North America makes one in every three yogurts sold in the U.S.1,* Our amazing house of brands, which includes yogurts and yogurt alternatives such as Activia, Dannon, Danimals, Light & Fit, Oikos, Silk, So Delicious Dairy Free and Two Good, has positioned us to give consumers what they want and offer them choices, for example to support flexitarian eating patterns as they gain popularity. Acting in response to consumers through our house of brands has driven our ability to grow the category overall.” 

Danone North America’s market share in the yogurt category evolved from 27 percent in 2007-2008, when the company was the number two player to more than 33 percent in 2019, earning Danone North America the position as market leader.1,* The yogurt market has grown during the course of this decade from less than $6 billion to nearly $8 billion thanks to innovations in fast-growing segments such as reduced sugar, probiotics, kids and plant-based yogurt alternatives, largely led by Danone North America. The company kicked off the 2010s with the launch of Light & Fit Greek in 2012 and is now closing the decade with the successful launch of Activia Dailies in 2018 and the launch of Two Good Greek Lowfat Yogurt, which, with its game-changing, patent-pending slow straining process, grew to become the biggest innovation of the yogurt category and a top 10 food and beverage innovation overall in 2019.1

Looking ahead to 2020, the company unveiled a rich portfolio of yogurt and yogurt alternative innovations meeting consumer demand for lower sugar and plant-based options, as well as more sweetener options and delicious new textures including:

  • Activia Less Sugar** & More Good; Activia Dairy-Free yogurt alternatives
  • Danimals Organic Smoothies
  • Light & Fit Icelandic Style Skyr Yogurt
  • Oikos Nut Butter Blends; Oikos Sweetened with Honey, Maple 
  • Silk Almondmilk Yogurt Alternative Mix-ins
  • So Delicious Coconutmilk Yogurt Alternative Pairings

“For the past 100 years, we have always put the diverse interests of consumers first, and year after year, our innovations are leading the category – growing it and bringing consumers into the yogurt aisle – whether they are new or returning,” said Silveira. “We’re incredibly proud to have started and ended the 2010s with breakthrough innovations and look forward to making the yogurt aisle a vibrant and exciting destination in the American supermarket as we enter a new decade.”

*includes dairy yogurt and plant-based yogurt alternatives.

**At least 40% less sugar than regular Activia Greek nonfat yogurt. Activia Less Sugar, More Good: 9g total sugar; Activia Greek: 16-21g sugar (varies by flavor) per 5.3 oz.

About Danone North America
Danone North America is a purpose-driven company with a portfolio of dairy and plant-based foods. As the world’s largest Certified B Corporation®, Danone North America is committed to the creation of both economic and social value, while nurturing natural ecosystems through sustainable agriculture. Our portfolio of brands includes: Activia®, DanActive®, Danimals®, Dannon®, Good Plants, Horizon Organic®, International Delight®, Light & Fit®, Oikos®, Silk®, So Delicious® Dairy Free, STōK®, Two Good, Vega®, Wallaby® Organic and YoCrunch®. With more than 6,000 employees and 13 production locations across the U.S., our mission is to bring health through food to as many people as possible. For more information, visit  www.yuezhongdemy.cn . For more information on Danone North America’s B Corp™ status, visit:  http://bcorporation.net/directory/danone-north-america.

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Media Contact:
Alessandra Simkin
Danone North America
914-259-0263
Alessandra.Simkin@danone.com

1 IRI Infoscan, MULO Channels & Data. Ending 11-24-19.

2 IRI Household Panel Data, All Outlets.  2010-YTD Ending 11-24-19.